Results & Research
Lead Reactivation Results for Roofing Contractors
We're new. The method isn't.
Lead Revival Co launched in 2026. We don't have a wall of testimonials yet — but the research behind what we do has been proven by thousands of contractors across the country. Here's what the data shows.
Most contractors are leaving money on the table
44% of salespeople give up after one attempt, and 92% stop after four. But 60% of customers say no up to four times before saying yes. The math is brutal — most contractors generate good leads and then abandon them.
What happens when contractors actually follow up
Home Services Company — SMS Reactivation Campaign
Source: GoHighLevel Client Reactivation Blueprint
Of abandoned leads are recoverable — for foundation repair, roofing, HVAC, and solar companies via targeted SMS sequences
Mixed Media Ventures
Reactivation rate is typical for general database reactivation campaigns
Relentless Digital
Why SMS outreach works so well on cold leads
SMS messages are opened at nearly 5× the rate of emails. Most are read within 3 minutes of delivery.
Unlike email that gets buried or voicemail that gets ignored, a text shows up directly on the screen people check 96 times a day.
Responding to a lead within the first minute of re-engagement increases conversion likelihood by 391%.
The math behind reactivating old leads
$80–$300 per lead
Paid ads, SEO, referral programs, lead services. No guarantee of close.
Fractions of a cent
Same leads already in your system. The people who already said yes to a conversation.
Acquiring a new lead costs 5–8× more than reactivating an existing one. Every month those old leads sit untouched is money left behind. Scale Labs
The numbers on persistence
Yet that's where most contractors stop: one call, one text, one estimate, then nothing.
The contractors who stay consistent win the jobs everyone else abandoned.
Speed matters just as much as persistence. Old leads who are re-contacted first are more likely to book with you before calling anyone else.
Sources
- SPOTIO Sales Statistics 2026
- Leads at Scale — Cold Calling Statistics 2025
- Growth List — Sales Follow-up Statistics 2025
- Contractor Marketing Pros — Lead Follow-Up
- GoHighLevel — Client Reactivation Blueprint
- Mixed Media Ventures — Database Reactivation Playbook
- Relentless Digital — Database Reactivation FAQs
- Textus — SMS Lead Generation
- Scale Labs — Why Lead Reactivation Matters
- Causal Funnel — Roofing Lead Follow-Up Metrics
Get in early. Pay less. Help shape the service.
You just read the research. Now here's the offer for roofing contractors who are ready to act on it. We're taking on our first founding clients at a steep discount — in exchange for honest feedback and a testimonial if we deliver. Once these spots fill, the price goes to $997/mo — no exceptions.
Ready to put the research to work for your leads?
Lead Revival Co applies these same proven follow-up and reactivation methods to your existing pipeline — no new lead spend required.