SMS & Messaging Policy
Last updated: June 2026
Plain-English template — not legal advice. Have a licensed attorney review and adapt this for your business before relying on it. TCPA and state SMS rules carry real penalties ($500–$1,500 per text) and change often.
This policy explains how text messaging works through Lead Revival Co — for the roofing contractors we work with and for the homeowners they communicate with. It’s written to line up with TCPA rules and carrier 10DLC requirements. Messaging law varies by state and changes often, so have your attorney confirm the specifics for your market.
1. How Consent Works
We message homeowners on a contractor’s behalf only where there’s a lawful basis to do so:
- Inbound inquiry: when a homeowner calls, texts, or fills out a form asking a contractor for service, that inquiry is the basis for replying to them about it.
- Existing relationship / prior consent: for follow-up to a contractor’s existing or past customers, the contractor confirms they have the consent required by law before we message.
Contractors are responsible for the consent behind any list they ask us to work.
2. STOP — Opting Out
Anyone can reply STOP (or UNSUBSCRIBE, CANCEL, QUIT, END) to any message to opt out immediately. Our system honors opt-outs automatically and before anything else runs — once someone opts out, we don’t text them again unless they re-opt in. Opt-outs are permanent until reversed by the recipient.
3. HELP — Getting Support
Reply HELP to any message to get information about who’s contacting you and how to reach a person. HELP requests are answered with the contractor’s name and contact details.
4. Message Frequency
Message frequency varies based on your conversation — typically a few messages tied to your inquiry, follow-up, or appointment. We don’t blast recurring marketing campaigns to homeowners.
5. Costs
Message and data rates may apply, depending on your mobile carrier and plan. Lead Revival Co and the contractor don’t charge homeowners for messages.
6. Quiet Hours
We respect quiet hours and only send outbound messages within the recipient’s local 8:00 a.m. to 9:00 p.m. window, consistent with the TCPA. Emergencies a homeowner initiates (like an active leak during a storm) are handled as the homeowner directs.
7. Privacy
Phone numbers and message content are handled under our Privacy Policy. We don’t sell your number, and we don’t share message content outside the contractor it belongs to. Mobile opt-in data is never shared with third parties for their own marketing.
8. Suggested Consent Language (for contractors)
If you collect phone numbers on a form or contract, this is the kind of disclosure to put next to the field (have your attorney finalize the wording):
Consent must be specific to your business and not bundled into unrelated terms. For any marketing texts to prior customers, your attorney should confirm whether you need separate express written consent.
9. Carrier Disclaimer
Carriers are not liable for delayed or undelivered messages. Delivery depends on the recipient’s carrier and device.
Questions about this policy? Email hello@leadrevivals.com.